Celebrity

Who Is Alix Earle? TikTok’s It-Girl Taking Over Social Media in 2025

May 28, 2025 /

Who Is Alix Earle?

Alix Earle is a rising star in the influencer world, known for her relatable content, beauty tutorials, lifestyle vlogs, and unfiltered “get ready with me” videos on TikTok and Instagram. With millions of followers and a growing presence across multiple platforms, Alix has quickly become a Gen Z icon and one of the top influencers to watch in 2025.

She first gained viral attention for her college lifestyle videos, documenting her days as a University of Miami student. Fast forward to 2025, and she’s now collaborating with global brands, attending red carpet events, and building a personal brand that extends beyond the screen.

Alix Earle’s Rise to Fame

Alix’s social media journey started like many others—with casual posts and makeup routines. But her authentic personality, skincare honesty, and chaotic college moments made her stand out in a sea of curated content.

By mid-2022, her TikTok account exploded with millions of views, and she became a household name in the influencer space by 2023. Since then, her follower count has skyrocketed across:

  • TikTok – 6.5M+ followers
  • Instagram – 3.2M+ followers
  • YouTube – Growing fast in 2025 with lifestyle vlogs & Q&As

Alix Earle’s Beauty & Fashion Influence

Alix has made waves in the beauty community, especially with her makeup reviews and GRWM (get ready with me) videos. Her everyday glam tutorials often go viral, and her product recommendations frequently sell out within hours.

Some popular beauty products she’s known for featuring include:

  • Charlotte Tilbury Flawless Filter
  • Dior Lip Oil
  • Rare Beauty Liquid Blush

In 2025, she also launched her own limited-edition collab with a top cosmetics brand (stay tuned for updates!).

When it comes to fashion, Alix Earle is known for mixing designer pieces with accessible streetwear, setting trends rather than following them.

Brand Collaborations and Business Moves

Alix Earle’s influence has led to high-profile partnerships with:

  • Revolve
  • Tarte Cosmetics
  • Amazon Fashion
  • Beachwaver
  • Nike

She’s now working on expanding her brand, with whispers of a podcast, a skincare line, and even a reality show deal in the works in 2025.

Alix Earle’s Personal Life

Fans love Alix not just for her beauty tips, but for her transparency about her personal life. She’s been open about topics like acne struggles, mental health, and heartbreak—topics that deeply resonate with her audience.

As of 2025, Alix has been linked romantically to a few fellow influencers and athletes, though she keeps most of her private life low-key, saying her focus is on her career and mental wellness.

Why Is Alix Earle So Popular?

Alix Earle’s success isn’t just about beauty—it’s about being real. Her content is often spontaneous, messy, and honest, breaking the mold of the “perfect influencer.”

Reasons why people love Alix:

  • She’s relatable—still figuring life out, like many of her fans.
  • Her content feels unscripted and raw.
  • She doesn’t shy away from sharing insecurities and flaws.
  • She’s built a strong sense of community, especially among Gen Z and millennial women.

SEO FAQs About Alix Earle

Q: What is Alix Earle famous for?
A: Alix Earle is known for her TikTok videos, beauty tutorials, lifestyle content, and brand partnerships with major beauty and fashion brands.

Q: How old is Alix Earle in 2025?
A: Alix Earle was born on December 16, 2000, making her 24 years old as of 2025.

Q: Is Alix Earle launching her own brand?
A: While not officially confirmed, Alix has hinted at launching a skincare or makeup brand in 2025.

Q: What college did Alix Earle go to?
A: Alix graduated from the University of Miami, where she studied business and marketing.

Final Thoughts: What’s Next for Alix Earle?

Alix Earle is more than just an influencer—she’s a cultural force. With new ventures, brand deals, and a growing media presence in 2025, her journey is just beginning.

If you’re a fan of fashion, beauty, or real talk, Alix Earle is someone to follow. Expect even bigger things ahead as she continues to dominate the social space and shape the future of influencer marketing.

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